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24 Executive Park, Suite 100
Irvine, CA  92614
Phone 949.553.9500
Fax 949.296.3499

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Contact the Communications Department by email or by phone at 949-777-3859.  

Monday
Oct242011

BIASC Names Homebuilder/Association Executive Mark Knorringa as New CEO

Contact:  John Frith   
Office: 661-257-5046 ext. 6  
Cell: 916-765-6533

IRVINE – The Building Industry Association of Southern California, Inc. (BIASC), which represents more than 1,000 member businesses involved in the homebuilding industry, today announced the appointment of Mark Knorringa as its new Chief Executive Officer.

Knorringa, 61, has worked in the industry for more than 35 years as a builder, developer and association executive. Most recently, he has been the Executive Officer of the Riverside County Chapter since 2008 and was named BIASC’s Executive Officer of Year in 2010.

“Strong leadership and member involvement are critical as BIASC continues to fight for homeownership and the professionals that work hard every day to deliver the American Dream,” said Bob Yoder, President of the Southern California Division of Shea Homes and this year’s BIASC President.

“Mark has a unique perspective given his breadth of experience in Southern California. He understands the business and the impacts that legislation and regulations have on members, and he has the organizational skills we need to continue providing members with valuable programs and services.”

Knorringa succeeds Holly Schroeder, who served as BIASC’s interim CEO since January but preferred to continue serving as the Executive Officer of its Los Angeles/Ventura Chapter.

“Holly deftly managed the restructuring of the Association’s dues, governance and budgeting process, and we are grateful for all that she has accomplished during what has been a very challenging time for our industry,” Yoder said.

Knorringa is a longtime leader in Southern California's homebuilding and community development industry. His real estate expertise includes oversight of large-scale master-planned community infrastructure installation; entitlements; and the development of several all-suite hotel projects and residential subdivisions.

“I’m honored to have been asked to take on this new challenge, especially during these unprecedented economic times,” Knorringa said. “For many years, the BIA has forged great alliances with local government and community leaders. Holly Schroeder has achieved great results, and I’m committed to working with our members and staff to sustain our momentum. I look forward to furthering relationships and achieving tremendous results on behalf of the men and women of the building industry and most importantly for the economic benefit of our region.”

Before becoming the Riverside County Chapter’s Executive Officer, Knorringa was a long-time BIA volunteer, serving for two terms as the Chapter’s President as well as Vice President of Governmental Affairs for BIASC. Prior to becoming the Chapter Executive Officer, Knorringa was Director of Development for Oak Valley Partners. In that capacity, he managed all phases of the Oak Valley master-planned community in Beaumont and Calimesa, including entitlements, annexations, environmental review, development and construction.

He lives in Corona del Mar with his wife, Katchen.

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BIASC and its four chapters – Los Angeles/Ventura, Orange County, Riverside County and Baldy View – represent the homebuilding industry throughout Los Angeles, Ventura, southeast Kern, Orange, Riverside, Imperial and San Bernardino counties.

Friday
Jul082011

DON’T MISS SPECTACULAR PRICING DURING WILLIAM LYON HOMES’ STARS & STRIPES SAVINGS EVENT AT SAGE COURT AND GARDENIA

Contact:
Cherlyn Brown
Cherlynb@hayesmartin.com
949.417.1799

AZUSA, Calif. – William Lyon Homes is celebrating Independence Day with the Stars & Stripes Savings Event at Sage Court and Gardenia in Rosedale and Southland homebuyers don’t want to miss it! Now through July 18th, smart consumers can make their dream of homeownership come true when they take advantage of incredible pricing on a brand new home, plus a special bonus package* on the neighborhoods’ Featured Homes that include a FREE washer, dryer and refrigerator. Offering innovative townhome designs and the lowest prices for new homes in Rosedale, the one and only new master-planned community in the San Gabriel Valley, Sage Court and Gardenia are the chance of a lifetime! Make the move soon and visit www.lyonsagecourt.com and www.lyongardenia.com immediately to register one’s interest.

“The Stars & Stripes Savings Event is a limited-time opportunity, so there is a growing urgency for buyers to visit Sage Court and Gardenia before this sales celebration is over,” said Lesley Pennington, Vice President of Sales for William Lyon Homes. “Sage Court’s Featured Home, Lot #160, a Plan 1D, offers two bedrooms and 2.5 bathrooms in approximately 1,346 square feet, with a two-car tandem garage. This home is priced at $289,990. Gardenia’s Featured Home is Lot #203, a Plan 1CR that has two bedrooms and two bathrooms in approximately 1,350 square feet, with a two-car tandem garage. This home is priced at $299,990.”  Both Featured Homes are upgraded with granite kitchen countertops in a choice of three colors, stainless steel stove, dishwasher and microwave, raised panel doors, security system pre-wire and raised panel white Euro cabinets.

Sage Court’s three-story townhomes range from approximately 1,346 to 2,092 square feet, with two to four bedrooms, 2.5 to four bathrooms and an attached two-car garage; select plans offer a full bedroom and bathroom on the first floor. Just steps from the neighborhood, residents can spend a leisurely afternoon at the on-site swimming pool or barbecue with friends. Prices start from the high $200,000s.

Gardenia’s two-story townhomes range from approximately 1,350 to 1,816 square feet, with two to three bedrooms, two to 2.5 bathrooms and an attached two-car garage. Great rooms, patios and balconies highlight select floorplans. Private recreation is just a short stroll from home, which includes a swimming pool and spa. Prices start from the high $200,000s.

The Resort at Rosedale, the community’s spectacular two-acre gathering place is now open. Residents are enjoying the private clubhouse and recreation center that includes a meeting room and fitness room, as well as a Junior Olympic pool with a separate wading pool, spa and resort-like seating areas. Public facilities offer turf play areas, volleyball and picnic tables.

Parks, acres of gardens, tot lots, play structures and miles of scenic trails surround Rosedale residents. Promenade Park includes a soccer and youth baseball field, basketball and tennis courts, play areas and a community stage. An extensive trail system will connect neighborhoods to the natural open space and foothills beyond the community.

Rosedale is easily accessible to business centers and weekend getaways; the MetroGold Line Station that is slated for completion in 2014 will provide another transportation option. The community’s convenient location also places homeowners near popular retail and cultural destinations. Residents also have access to an impressive choice of public and private schools.

Nestled in the foothills of the San Gabriel Mountains, amidst 518 sprawling acres, including 290 acres set aside for open space, Rosedale offers a classic environment of walkable new home neighborhoods amid a backdrop of park and plaza spaces. Recreational activity includes The Resort, a private clubhouse & recreation center, 5.5-acre Promenade Park and nine neighborhood parks. Situated near the I-10 and 210 Corridor, Rosedale is a tranquil retreat that is easily accessible to urban Los Angeles. Inspired by the past with its focus on the future, Rosedale is the newest and finest master planned community for brand new home living in the San Gabriel Valley. For more details, please visit www.LiveRosedale.com. Rosedale is happening and we want you to know all about it.

It matters who your builder is, and William Lyon Homes means it when they say that they put themselves into their homes. They build each and every home as if it were their own and have earned a solid track record for constructing homes throughout the West since 1954. Learn more by visiting www.lyonhomes.com, where online guests can easily access exciting information on William Lyon Homes’ brand new neighborhoods for sale.

To visit Sage Court and Gardenia at Rosedale, travel the 210 Freeway, exit Azusa Ave. and travel north. Turn right on Sierra Madre Ave., then right again on Azusa Veterans Way into the community and follow the signs. The Sales Gallery (located at Sage Court) and Models are open daily from 10 a.m. to 6 p.m. For more information, call 866-873-0995.

*Special bonus package available on select homes when you purchase on or before July 18th, 2011. Offer can be discontinued at anytime without prior notice. See your Sales Counselor for details. Prices are effective as of the date of publication. All homes are subject to prior sale. Prices and availability of homes are subject to change without notice. DRE Officer License: 00982816. 

Thursday
Jun302011

California Housing Production Continues to Climb in May, CBIA Announces | Housing starts post highest total of the year on strength of multifamily sector

Contact:
Mike Castillo
mcastillo@cbia.org
916-443-7933 Ext. 346

SACRAMENTO – California housing production rose sharply in May and posted the highest monthly permit total for the year on the strength of the multifamily sector, the California Building Industry Association announced today.

According to statistics compiled by the Construction Industry Research Board (CIRB), permits were pulled for 4,630 total housing units in May, up 42 percent from the same month a year ago and up 28 percent from April. Permits for single-family homes totaled 1,908, down 7 percent from May 2010 and down 6 percent from the previous month, while multifamily permits totaled 2,722, up 124 percent from a year ago and up 71 percent from April.

For the first five months of the year, permits were pulled for 18,120 total units, up 6 percent when compared to the first five months of 2010 when 17,050 permits were issued. Permits for single-family homes were down 17 percent while permits for multifamily units were up 45 percent.

Mike Winn, CBIA’s President and CEO, said this was welcomed news and took note of the high number of permits issued during the month.

“Other than December of 2010, this is the highest monthly total since December of 2008 when 4,658 permits were issued,” said Winn. “This is also the first time in 2011 that year-to-date figures have surpassed last year’s numbers over the same period, so it’s a refreshing change and we hope to see further increases.”

Winn noted that CIRB is now forecasting a total of 51,400 permits will be issued in 2011, up from 2010’s total of 44,762 permits, but still down from 2008’s total of 64,962.

“While it seems we had a great month in May, these gains are largely attributed to the multifamily sector,” said Winn. “The construction industry as a whole is still struggling, and we must continue to encourage our lawmakers to ‘do no harm’ as the industry continues to recover.”

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The California Building Industry Association is a statewide trade association representing thousands of homebuilders, remodelers, subcontractors, architects, engineers, designers, and other industry professionals. More information is available on the Association's Web site, www.cbia.org.

The Construction Industry Research Board (CIRB) is a nonprofit research center established in 1974 to provide statistical information on the California building and construction industry. More information is available on the CIRB Web site, www.cirbdata.com.

Tuesday
Apr192011

HURRY TO TAKE ADVANTAGE OF MIRASOL’S FEATURED HOME THAT BOASTS A PRIME LOCATION

Contact:
Cherlyn Brown
Cherlynb@hayesmartin.com

949.417.1799

CARLSBAD, Calif. – At Mirasol, families are discovering brand new Carlsbad homes and a great location in the prestigious La Costa community. This week’s Featured Home, a Residence 3B, Lot #61 that is priced at $679,990, is a must-see for buyers who desire indoor/outdoor living, included upgraded amenities and an elevated homesite with dramatic hillside vistas. To personally experience this spectacular home and its dramatic surroundings, homebuyers are encouraged to visit Mirasol by William Lyon Homes today or click on the award-winning* www.lyonmirasol.com website for more details.

“Mirasol’s Featured Home is a wonderful choice for buyers who want a spacious elegant floorplan with four bedrooms and four bathrooms in approximately 3,245 square feet,” said Lesley Pennington, Director of Sales for William Lyon Homes. “Luxury interior upgrades that enhance the home’s stunning appeal and value include tobacco stained cabinetry, stainless steel appliance package, granite kitchen countertops with custom backsplash, designer paint package and much more.”

A variety of new homes currently for sale at Mirasol showcase premium locations near open, grassy areas and large lots with hillside panoramas. Families who spend a majority of their leisure time relaxing and dining outdoors will find these coveted homesites the perfect complement for their recreational lifestyles. With move-in dates anticipated for August, families with young children can comfortably settle in before the school year begins.

Offering new luxury homes, access to top-rated Carlsbad Unified schools and private recreation at The Presidio, resort living and family activities go hand-in-hand at Mirasol.

During a tour of the Mirasol Sales Gallery, guests can utilize the Touch Screen for an innovative look at the neighborhood and its amenities. They can also learn about fixed rate FHA** financing options that requires only 3.5% down, as well as the incredibly low 1.35% tax base. Families who are ready to sell their current residence and who are set to buy from Mirasol should inquire about Lyon Elite, which offers the benefit of a full-service real estate group with more than 25 years of combined experience. For details on Lyon Elite, contact Lisa Sanshey-Beaudin at 619-572-1060.

At Mirasol, experience the pride of William Lyon Homes, a builder who is committed to offering consumers the opportunity to spend less, live better and enjoy enduring value. Two-story designs range from approximately 3,066 to 3,314 square feet, with up to five bedrooms, up to four and one-half bathrooms and up to three-car garages.

La Costa Greens is situated within the Villages of La Costa set in the prestigious La Costa area of southeastern Carlsbad. Planned on 660 acres overlooking the North Course of La Costa Resort, La Costa Greens will feature approximately 858 residences in 13 neighborhoods at build-out. La Costa Greens residents enjoy access to the community’s private, residents-only resort-style club called The Presidio. Residents will also enjoy an array of public amenities including the new Poinsettia Elementary School in the Carlsbad School District, bike trails and footpaths, and a proposed 32-acre public community park and aquatic center. For more information, visit www.LaCostaGreens.com. To learn more about the Villages of La Costa, visit www.VillagesOfLaCosta.com.

*Winner of Best Website for a Builder or Community at the 2010 SoCal Awards.

**FHA program guidelines and loan limits are subject to change. All loans subject to credit approval; restrictions may apply. Down payment, payment terms and rates vary based on market conditions and qualifying requirements.

Southern Californians know it matters who their builder is, and William Lyon Homes means it when they say that they put themselves into their homes. That’s because they build each and every home as if it were their own. They’ve earned a solid track record for constructing homes throughout the West since 1954. Visit www.lyonhomes.com to start your new home journey and discover an incredible range of new home opportunities that accommodate your individual lifestyle, budget and expectations for the future.

To visit Mirasol, travel the I-5 and exit east on La Costa Ave. Turn left on El Camino Real, right on Poinsettia Lane and left on Quartz Way. Stay left onto Geode Lane. The Sales Gallery and Models are open daily from 10 a.m. to 6 p.m. For more information, call 888-803-0294.

Prices are effective as of the date of publication. All homes are subject to prior sale. Prices and availability of homes are subject to change without notice. DRE Officer License: 00982816.



Tuesday
Apr122011

Discover Four New Neighborhoods and Newly Opened Model Homes at Rosedale – Where Life is Happening!

Contact:
Cherlyn Brown
Cherlynb@hayesmartin.com

949.417.1799

AZUSA, Calif. – Exciting developments are happening at Rosedale, the one and only brand new master-planned community in the San Gabriel Valley. Arborview and Greenbriar by LA Urban Homes recently celebrated their model grand openings, drawing hundreds of visitors during this special event. The debut of these professionally decorated models add to the single-family luxury homes already on display at Magnolia, enhancing Rosedale’s impressive selection of new neighborhood designs. Located in the majestic foothills of the San Gabriel Mountains, Rosedale is a must-have address for families who want to unplug from the city and get closer to nature. Act now and register your interest online by visiting LiveRosedale.com and follow the community’s progress via Facebook and Twitter.

“Rosedale is experiencing strong sales and great milestones, progress that is generating incredible enthusiasm and energy throughout the community,” said Carina Hathaway, Vice President of Marketing for Rosedale Land Partners, LLC. “We are thrilled to welcome the first move-ins for LA Urban Homes this month and everyone is very excited that construction is well underway for The Resort at Rosedale.”

Rosedale’s new neighborhoods encompass stylish townhomes and spacious detached designs to accommodate a range of expectations.

Arborview by LA Urban Homes — MODELS OPEN: Two-story garden homes range from approximately 2,400 to 2,700 square feet, with three to five bedrooms, up to four bathrooms and a two-car garage. Prices are from the mid $400,000s.

Greenbriar by LA Urban Homes — MODELS OPEN: Two-story detached homes range from approximately 2,200 to 2,700 square feet, with three to five bedrooms, up to 4.5 bathrooms and a two-car garage. Prices are from the mid $500,000s.

Heritage Oaks by LA Urban Homes — NOW SELLING AT MAGNOLIA: Two-story detached homes range from approximately 2,800 to 3,100 square feet, with four to six bedrooms, up to 4.5 bathrooms and a two- to three-car garage. Prices are from the mid $600,000s.

Magnolia by LA Urban Homes — MODELS OPEN: Single-family luxury homes range from approximately 3,300 to 3,900 square feet, with four to six bedrooms, up to 4.5 bathrooms and a two-car garage with storage. Prices are from the low $700,000s.

Sage Court by William Lyon Homes — COMING SOON: Three-story townhomes with on-site recreation range from approximately 1,346 to 2,092 square feet, with two to four bedrooms, up to 3.5 bathrooms and an attached two-car garage; select plans offer the convenience of a full bedroom and bathroom on the first floor.

Gardenia by William Lyon Homes — COMING SOON: Two-story paired homes and townhomes will range from approximately 1,350 to 1,812 square feet, with two to three bedrooms, up to 2.5 bathrooms and an attached two-car garage.

Set amidst 518 acres, including more than 200 acres of permanent open space, Rosedale residents will have abundant opportunities for exercising and enjoying the great outdoors. Opening in May 2011, The Resort at Rosedale will showcase a meeting room, fitness room and more. Outdoor amenities will include a Junior Olympic pool, wading pool, spa and resort-like seating areas. Other recreation facilities will include turf play areas, volleyball, picnic tables and more.

Ten neighborhood parks, acres of gardens, tot lots, play structures and miles of scenic trails will surround Rosedale residents. The 5.5-acre Promenade Park will include a soccer and youth baseball field, basketball courts, tennis courts, play areas, a community stage and more. An extensive trail system will connect neighborhoods to the natural open space and foothills beyond the community.

Situated near the I-10 and 210 Corridor, Rosedale is easily accessible to the business centers of urban LA and weekend getaways; the Metro Gold Line Station that is slated for completion in 2014 will provide another transportation option for busy residents. Residents will also be near popular retail and cultural destinations and have access to an impressive choice of public and private schools.

Prices are effective as of the date of publication. All homes are subject to prior sale. Prices and availability of homes are subject to change without notice. Brokers welcome.

To visit Rosedale from Pasadena, take the I-210 traveling east and exit Azusa Ave. Head north into the foothills. Turn right on Sierra Madre Ave. to enter the community. From San Bernardino and Riverside counties, take the I-210 west, or the I-10, I-60 to the I-57 north and proceed to the I-210 west and exit Azusa Ave. and head north into the foothills. Turn right on Sierra Madre Ave. to enter the community.

For more details on what’s happening at Rosedale, visit LiveRosedale.com.

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About Rosedale Land Partners – Ownership and development management of the 517-acre master-planned community of Rosedale in the city of Azusa, CA is a new partnership between Brookfield Homes Southland Group, Christopher Development Group (CDG) and Starwood Capital Group. As Rosedale Land Partners, these companies bring together the necessary depth of large-scale community planning, development and financing experience required for the successful implementation of community-based master planning and development.